At the age of fifteen, I was given the opportunity to interview one of the most sought-after journalists in the country–that is, Rappler’s Maria Ressa. She advised me and my group, the then aspiring journalists, to commit to practice. She even quoted Malcolm Gladwell, saying that ‘it takes 10,000 hours to be good at what you do’.

This secret is not new anymore–in fact, I doubt if it can still be called a secret. Practice makes perfect. Of course like any other classic words of wisdom, this proves to be true. But not in all cases.

A Princeton study was conducted to verify Gladwell’s 10,000-hour rule. It turned out, practice hardly effects performance. Sure practice is important, especially to skill-dependent activities like playing instruments and playing sports. But according to the Business Insider, practice doesn’t necessarily affect fields with constantly changing trends.

For example, you can’t keep on practicing and sticking to the same method of marketing when doing business. The market changes–from consumption and needs to consumer preferences. The same goes for the creation of products. A once effective process of production can’t remain effective forever. Companies need to adopt new technologies to further improve their businesses.

What can be more effective in these cases is to experiment. Try whatever’s new; retain, adopt, and magnify what works; and avoid making the same mistakes. Practice is still important, nevertheless–but practicing experimentation is better.

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